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THE FASHION INDUSTRY’S SOCIAL MEDIA SALE STRATEGY
Increasingly, it seems that consumers want participation and interactivity in their brand experiences. While in the consumer packaged goods industry, participation successfully takes the form of...
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GETTING THE WORD (OF MOUTH) OUT
For marketing professionals, nothing beats word of mouth for getting the message out in a way that customers trust and respond to. There’s nothing new about this – word of mouth has been in use as a...
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HOW CPG COMPANIES CAN LEARN FROM THE TRAVEL AND HOSPITALITY INDUSTRY’S USE OF...
Travel and hospitality are two industries that are setting the pace for beneficial applications of social media. The majority of the businesses within these industries have moved to the World Wide...
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GILBERT GOTTFRIED AND HIS TWITTER MISSTEPS
Like our friends researching the automotive industry noticed, anything that connects your brand name to controversy has its repercussions. In the article, Social Media – Chrysler, Aflac, and Shell...
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THE FASHION INDUSTRY’S TWO TOP TOOLS
Over the past few weeks, we have tirelessly explored just about anything worth exploring in regards to the best practices in social media. With the plethora of social media outlets available for use,...
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SOCIAL MEDIA FOR BUSINESSES OF ALL SIZES
Social media and Web 2.0 are the current frontiers of marketing and advertising, and have thus become crucial to the process of reaching out to consumers. Businesses, both big and small, need to...
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CREATING CONVERSATIONS
Over the past few weeks, we’ve explored social media, and the various ways consumer packaged goods companies use it to connect with their target audiences, advance their brands, and extend their...
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CONSUMER PACKAGED GOODS INDUSTRY AND SOCIAL MEDIA: WHAT WE’VE LEARNED
At this point, it is safe to say that most any company in the consumer packaged goods industry can benefit from social media use. It is almost to the point where you could say that a consumer...
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SOCIAL MEDIA HAS REINVENTED HOW BUSINESS IS DONE
Businesses that are not present in the social media landscape are archaic. Twitter, Facebook, blogs; corporate or not, and other interactive sites increase accessibility and accountability to major...
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BUILDING BRIDGES
We all know how amazing social media can be. We use it to enhance our daily conversations with our friends and family, and even strangers. It’s easy to understand how social media is used in our...
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